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William Appleby started his empire as a coach operator, ice cream manufacturer & retailer in 1913 at the Village Store in Conisholme which is where the offices remain to this day.
The business eventually passed to Ron Appleby, and ultimately, in the 1970's, to Stuart Appleby and his cousin Monica Stones.
In the early 1980's the de-regulation of the coaching industry meant that Applebys could start to operate their own coach tour programme, which Stuart & Monica built up between them from zero to 30,000 passengers in ten years. Not bad for rural Lincolnshire!

Applebys Coach green livery

In November 2000 Bowen Travel Group purchased the Coach Tour Operation of Applebys, with Monica staying on as General Manager. Monica Stones was subsequently appointed Managing Director of the Bowen Travel Tours & Groups Division in March 2006.

Applebys Coach silver and purple livery

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Applebys, Bowens, Jeffs, and Yorks Holidays, Travel & Group Travel are all trading names of Bowen Travel Ltd
Registered in England No. 1383986 Registered Office Derby Road Loughborough Leicestershire LE11 5AH
Applebys, Bowens, and Yorks Coaches and Days Out are all trading names of L.F. Bowen Ltd
Registered in England No. 602305 Registered Office Derby Road Loughborough Leicestershire LE11 5AH
Jeffs Coaches is a trading name of Jeffs Coaches Ltd Registered in England No. 3177970
Registered Office Derby Road Loughborough Leicestershire LE11 5AH

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